Following the unveiling of the highly anticipated iPhone 12, we’ve taken a deep dive into the evolution of the smartphone. Having analysed the technological advances made to phones over the last two decades, we’ve also predicted how Apple will develop its most popular product in the next 20 years. From holographic displays to the rise […]

Apple is in the strange position of having to slowly improve a product while also trying to reinvent it. Some say their success requires them making small, evolutionary steps seem revolutionary. I don’t quite agree with that. As iPhones become better and better over the years, small steps eventually bring tip-over points, when technology starts […]